You work, live, and play in buildings … but do you really know everything that goes into keeping the air at a comfortable temperature or what it takes to install a gorgeous, energy-efficient window? We do.
Mythic has built up expertise in the building services industry — creating impactful marketing and advertising for brands working both inside AND outside of the built environment. The building guts, and the glory. The behind-the-scenes stuff you don’t always see, and the eye-popping stuff you can.
Inside the building, we've worked with companies in commercial and residential mechanical, electrical, plumbing, and building automation, along with residential baths, flooring, and home storage. Outside, we've partnered with home improvement companies specializing in windows, roofing and garages.
What does Mythic do, exactly? Much like a building, we work from the inside out to create one powerful brand.
Internally, we help large holding companies with intra-network brand communications to acquire, integrate, and mobilize their local partners that serve as the execution arm(s) of the national platform. Externally, we craft standout brand identities and communications that leave a lasting impression in their market and on their target audiences. By aligning both, we ensure harmonious messaging that builds one beautiful brand, inside and out.
To see this brand building in action, take a look at some of the building services clients we’ve partnered with recently.
Crete United
- Who they are: Formerly Crete Mechanical Group, this fast-growing company with a nationwide network of mechanical, electrical, and plumbing (MEP) partners uses their commercial MEP expertise to improve the built environment and surrounding communities.
- Mythic’s objective: Crete felt their brand had become dated and no longer reflected the company’s evolution toward energy efficiency. Mythic set out to rewrite the Crete narrative by establishing them as an energy efficiency leader in the building solutions category and modernizing the brand with a new name, logo, and visual identity that better conveyed the company’s present reality and future vision.
- What we delivered:
- Brand strategy
- Brand identity (logo, tagline, brand guidelines, etc.)
- Website design & development
- Video production
- Photography shoots
- Salesforce/SRM training
- Additional strategic & creative materials (sustainability report, presentation templates, one-sheeters)
Trane
- Who they are: A building technology and energy solutions company providing individualized, right-sized, and forward-looking solutions for residential, commercial and industrial applications.
- Mythic’s objective: Mythic is the social agency of record for Trane’s portfolio of HVAC brands, including Trane, American Standard, Ameristar, RunTru, and Trane Supply. We ideate and create buzz-worthy social content to engage HVAC professionals and homeowners across a variety of channels.
- What We Delivered:
- Social media strategy (for residential, commercial, and supply lines of business)
- Content creation (residential and supply lines of business)
- Video production
- Additional strategic & creative materials (toolkits, one-sheeters, positioning & messaging guidelines)
Renuity
- Who they are: Formerly Titan Home Improvement, Renuity is a home improvement company offering a variety of residential services through its network of operating companies. Using local, top-notch brands backed by the national platform, Renuity provides innovative solutions for homeowners who are remodeling their bath, floors, windows, roof and more.
- Mythic’s objective: As a newly formed company with ambitious acquisition plans, Mythic set out to rebrand the Titan company and its network of operating companies. In creating the brand positioning, identity, and other materials, Renuity turned into a cohesive, strong, and forward-thinking platform that attracts both prospective companies and homeowners and helps propel the entire network to new levels of success.
- What we delivered:
- Brand and product research
- Brand strategy
- Brand identity (logo, brand guidelines, acquisition branding etc.)
- Website design and development
- Video production
After years of working with a variety of companies, Mythic has a proven track record of propelling building services brands forward, regardless of whether they specialize in residential or commercial services, the inside guts or the outside glory.
If your organization is in the building solutions category and could benefit from some brand building itself, don’t hesitate to reach out to Mythic’s CMO, Taylor Bryant at tbryant@mythic.us.
