OUR AGENCY
This is a new class of growth agency:
CORE VALUES
Move As One
Find a Way
Fuel Curiosity
Create with Purpose
Own the Work
David Soliday
Chief Executive Officer
David brings decades of client-side marketing expertise and integrated program management to Mythic. As Executive SVP of Retail and Small Business Marketing at Wachovia Bank (now Wells Fargo), he oversaw the retail brand and all product and service marketing strategies. Before Wachovia, he led marketing and product teams at Bank of America, notably spearheading the highly successful “Keep the Change” product launch. David’s experience also includes leading customer loyalty and new media for Domino’s Pizza, alongside regional marketing roles.
Lee James
PRESIDENT & Chief Creative Officer
From agencies in Dallas and D.C. to Atlanta and now Charlotte, Lee has spent the last 30 years refining his skills as a creator, inspirer and leader of great work. He has found a place of influence among many of the world’s leading B2C and B2B brands – and feels a strong sense of loyalty and responsibility in servicing them. Lee believes that an enhanced focus on business objectives, a deeper commitment to brand differentiation and flawless execution are the necessary components in out-performing the competition. Over the past several years, Lee’s primary role has been acquiring exceptional industry talent to help companies navigate today’s rapidly changing marketing landscape.
brand experience
Coca-Cola, Disney, Verizon, HSBC, Bank of America, DirecTV, Lowe's and United Healthcare
Scott Luther
Chief Strategy Officer
Scott may be soft spoken, but the brands he works with become unmissable. With 15 years of strategy and media experience, Scott brings a blend of incisive analytical and creative thinking to every partnership. No matter the industry, he believes the smart deployment of proven, evidence-based marketing fundamentals in unique ways can move branding and growth from the mystical to the predictable.
brand experience
The Home Depot, Salvation Army, Firehouse Subs, Cayman Islands Department of Tourism, Dave's Killer Bread, Charles Schwab Financial Services, MD Anderson Cancer Center, Omni Hotels & Resorts, Biltmore, UCHealth, World's Best Cat Litter
Tracy Power
SVP Group Account Director
Tracy builds brands. She has a passion for innovative ideas and business solutions that span the consumer journey. Cultivating deep partnerships with clients, Tracy turns insights into products, services, and stories for brands. She has a background working with multi-brand portfolios, developing advertising and content strategy, social media, brand identity, consumer segmentation, and content development.
brand experience
Trane, MetLife, ScottMadden, YA Group, Stout
Kyle Boyd
SVP Group Account Director
Kyle brings nearly 20 years of agency expertise, including over a decade at JWT managing key marketing initiatives. At Mythic, he focuses on developing business strategies and leading creative execution for clients across a range of industries, consistently delivering impactful, results-driven solutions tailored to their unique needs.
brand experience
Driven Brands, Sonic Automotive, EchoPark Automotive, Carrier, Spot Coolers, National Gypsum, New Holland, Ally, Paymentus, Payveris, Scent Air, HCS, Crete, John Deere, American Express, Sears, DuPont Crop Protection, Pioneer Seed, Darden Restaurants
Kenya Madyun
SVP Group Account Director
Kenya’s 15+ years in account leadership span some of advertising’s most demanding categories: healthcare, automotive, financial services, and hospitality, each requiring a different kind of strategic fluency. She leads integrated, multi-channel campaigns with discipline and purpose, earning a reputation for turning complex challenges into work that performs. A committed advocate for diversity and equity in the industry, Kenya also brings that dedication to the classroom as an adjunct professor of Advertising and Graphic Design at Central Piedmont Community College.
brand experience
Cone Health, Cotton Incorporated, Choice Hotels, Synchrony, Sonic Automotive
Jenny Bryan
SVP Group Account Director
Jenny combines creative and strategic forces together to drive business results. With a background in both brand and lead-gen marketing, within the Automotive and Financial space, she understands all aspects of the business that help drive the bottom line. She believes collaboration, communication and transparency are the core of what makes a healthy and strong client relationship.
brand experience
Ally (Dealer Financial Services), Ally (Consumer Bank Invest, Home, Insurance), Spectrum, Bank of America Merchant Services, Driven Brands (Meineke & Maaco), NetSpend, Brink's, Husqvarna, EDPNC, Stout, SnapAV, MHI, Sonic Automotive, Tier 2/3 Automotive Dealerships, John Deere, SensorPedic
Brendan Buhmann
SVP Analytics & Data
Brendan builds data solutions designed to do one thing: drive measurable business results. Over 15 years across agency and ad tech experience, Brendan has developed a keen understanding of business analytics needs and how to translate those into repeatable technical solutions. Known for a leadership style where the results speak for themselves, he specializes in creating high-impact analytics frameworks that maximize marketing efficacy. Brendan leverages his background in engineering and predictive modeling to silence the noise and focus on performance across businesses ranging from small startups to major retail and B2B brands.
brand experience
Helen of Troy, Five9, Lyft (B2B), Coursera, Optimizely, Kraken, Estee Lauder, TIcketMaster, Extra Space Storage
Marissa Stabler
VP Brand Strategy
An agency-lifer, it’s fair to say that Marissa lives for a good challenge. She thrives on uncovering a brand’s secret sauce, blending the rigor of a strategist with the instinct of a storyteller — pairing sharp insight with imaginative thinking to unlock untapped potential. From building the strategic foundation to fueling award-worthy creative, she shapes brands from the inside out and drives serious business growth.
brand experience
Name the category and she’s likely been there — healthcare to home services, CPG to financial services, energy to automotive. Her experience spans brands including Ally Financial, MetLife, ExxonMobil, Frito-Lay (Cheetos, Doritos, Tostitos), Samsung, Cotton Incorporated, Subway, American Tire Distributors (Ironman, Hercules), Whistle Express Car Wash, and Cone Health, among others.
No matter the audience, Marissa operates from the same belief: every brand holds a truth powerful enough to move people — you just have to uncover it, refine it, and set it loose.
Becca Marshall
VP Social Media
Becca believes that all of a brand’s owned channels should be in lockstep with the brand and with the consumer. With a background in both brand planning and digital strategy, Becca’s true sweet spot is the overlap where brand and digital meet. Her ultimate goal is to identify truths and motivations that contribute to online and offline behaviors, so we can add value to the holistic consumer experience.
brand experience
DistiNCtly Fayetteville, Meet Charlotte, Digital Mouth, Octapharma Plasma, Trane, Goodwill, Stout, MetLife, Spectrum, DTNA Parts, SelecTrucks, American Safety Council (Certus), Whistle, EMA, Coca Cola, Johnson & Johnson, Corteva Agriscience, I Can't Believe It's Not Butter, Country Crock, Sargento, Jollibee, Naitonal Institute of Aging, Center for Disease Control, The Peace Corps, USDA, USAID, Embassy of Japan, Colonial Williamsburg, Luray Caverns, Indivisible, Navy Mutual Aid Association, Strayer University, FEMA, AHIP, Washington Nationals, Mercedes-Benz (tier 2), Honda (tier 1), American Dental Association, LG, Nokia, Yale School of Public Health, Norfolk Southern, National Law Enforcement Museum, WMATA, Transurban, Five Guys, American Chemistry Council (Plastics, Polyeurethane), Visit Fairfax, Martell Blue Swift, Roy Rogers
Charisma Biyani
VP Communications Strategy
With the analytical precision of neuroscience, the attention to detail and innovation of fashion design, and the rapid speed of advertising, Charisma has been growing brands across a diverse spectrum of nuanced verticals and industries. During her decade long tenure in advertising, her deep emphasis on social media and media strategy has led brands to historic growth, helping Dr Pepper steal market share from Pepsi and Coke to become #2 nationally, growing Charles Schwab over $1 trillion dollars in assets under management, and transforming H-E-B into a TikTok icon. Her relentless curiosity turns complex brand challenges into scalable, social-first success stories.
brand experience
Dr Pepper, H-E-B, Dave's Killer Bread, Nature's Own, Charles Schwab (B2B), Favor, Ram Trucks, Crush, Schwepps, Lela Rose.
Taylor Chamberland
VP CRM
With a decade of sales and marketing experience, Taylor marries insight with execution as VP, CRM at Mythic. She has worked with a range of small to large businesses in highly regulated industries on their digital sales and marketing strategies, including GEICO, the Macon Water Authority, EDPNC, Carrier and Ally.
brand experience
Ally, EDPNC, Carrier, Spot Coolers, Digital Mouth, Mercer University, Navicent Health, Wesleyan College, GEICO
Chris Robinson
VP Digital Media Buying
Chris brings a depth of experience to his role with a portfolio encompassing more than 600 brands. By blending a deep understanding of media ecosystems with a relentless focus on performance, Christopher ensures that every dollar spent is an investment in brand equity. Chris specializes in building and managing sophisticated media infrastructures that scale—whether it’s the luxury standards of CHANEL, the logistical complexity of Amazon, or the seasonal high-stakes of H&R Block. His fingerprints are on some of the industry’s most successful work, including Effie Award-winning campaigns for E*TRADE and TRUTH. He is a master of the “long game,” helping brands of all sizes achieve sustainable, measurable growth.
brand experience
Amazon, CHANEL, Tom Ford, Fossil, Brooks Running, E*TRADE, HR Block, E&A Games, MSC Cruises, St. Jude, ACE Hardware, Got Milk, Harvard, US Open, Vivid Seats, TRUTH: Quit Smoking, Macy’s, Pabst Blue Ribbon/Lone Star, Blue Bunny/Halo Top/Bomb Pop/Blue Ribbon, Sleep Number, Geico, Bahamas Tourism Board, Abbott Labs
Alex Liebold
SVP Creative Director
Alex brings nearly 20 years of experience in branding, digital and website design across a wide range of categories and brands. His driving purpose is create work that not only calls for attention, but elicits action and inspires affinity toward a brand.
brand experience
YMCA, Trane, Spectrum, Charlotte Ballet, Distinctly Fayetteville, MetLife, Crete United, Ally, Charlotte Alliance, Meet Charlotte, Paymentus, Titan/Renuity, Goodwill, Dexian, EDPNC, Cone Health, Meineke, Ferrari, The NFL Draft, The Philadelphia Eagles, The Miami Dolphins, The Washington Nationals, NCAA, Zeal Optics, TYR, ECCO Shoes, Saucony, University of Florida, Old Dominion University, University of Cincinnati, Furman University, High Point University, Jacksonville University, Disney Institute, Visit Florida, Experience Kissimmee, The City of Gainesville, Prince Tennis, Versus, Spike TV, Comedy Central, LIDL, Aussie Grill by Outback, Lee Cooper, Sailor Jerry Rum, Tullamore Dew, Narragansett Beer, Comcast Spectacor, Good Mythical Morning
Mike Herman
SVP Creative Director
Mike is a seasoned creative leader with over 20 years of experience building brands through advertising, design and content – from automotive to finance, hospitality to agro, CPG to retail to services. He’s spent time building brands and telling visual stories for brands like New Balance, Walmart, Frigidaire, Pep Boys, Advance America, Miracle-Gro, Lumos Fiber Internet, and the NC Lottery. Don’t be fooled by his cool-under-pressure demeanor, he has a killer design sense and a meticulous eye for detail — they’re like his 6th and 7th senses. He’s a doer who isn’t afraid to roll up his sleeves and get to work for the sake of the big idea.
brand experience
Spectrum, EDPNC, CARSTAR, Cotton Inc., Trane & American Standard HVAC, Wilmington & Beaches, MetLife, CAMCO Outdoors, SelecTrucks, DTNA Parts, Crete United, Ironman Tires, New Holland Construction, Morrisette Packaging, Frigidaire, Electrolux, Miracle-Gro, Bonnie Plants, New Balance, Walmart, BASF, NAPA Autoparts, Pep Boys, Wake Forest University Athletics, Advance America, Thurgood Marshall College Fund, Lumos Fiber Internet, Fidium Fiber, BASF, AAA, Golds Gym, Walmart, NC Lottery, Dove, Child Development Schools, Fortuna Credit, TIAA Financial, Lowes Foods, Food Lion, Purpose Financial, Foothills Brewing, Small Batch Brewing, Ulta Beauty, Hanes, Tresemmé, Honda Jet, McGraw Hill Financial, Kumon Learning Centers, YouFit Health Clubs, LaQuinta Inns & Suites, Extended Stay Hotels, Men's Wearhouse, CSX, Ameristar Resorts & Casinos
Alexandra Frazier
Creative Director
Alexandra loves the conceptual, “how do we communicate our big idea” challenges and the nitty-gritty “do we really need a comma here” minutiae that make good writing even better. She believes every word matters and that stories can come from all directions. A reader at heart and writer by trade, Alexandra has contributed powerful thinking to many of Mythic’s longstanding client relationships.
brand experience
Ally Bank, MetLife, Goodwill International, Cotton Incorporated, Trane, Spectrum Mobile, Cone Health, Charlotte Regional Business Alliance, South Carolina Public Radio & SCETV, Charlotte Ballet and the Louis-Vuitton Moët Hennessy family of brands
Chris Walters
Motion Director
Christopher Walters, a musician and filmmaker, has spent well over a decade directing and editing a wide range of visual and sonic projects. His work reflects a deep understanding of the relationship between sound and vision. As a filmmaker, he brings his musical expertise to the screen, infusing his projects with rhythm, emotion, and narrative depth.
brand experience
Trane, Metlife, Maaco, National Gypsum, Fayetteville, Charlotte Ballet, Carolina Core, EDPNC, Cone Health, Ironman Tires, New Holland, Crete United, Carstar, Lamborghini, Carolina Panthers, Charlotte Hornets, Crescent Communities, Levolor, Velux, Sunbrella, Toto
Guerin Piercy
Producer
A “Jane of all trades,” Guerin was active in the Los Angeles film industry for more than a decade as an actor, production designer and producer. Her eclectic skills were paramount to the success of productions at large-scale studios like NBC, Lifetime and Warner Bros, as well as cozier independent companies. Guerin’s vast experience has given her a profound understanding of the steps needed to produce successful content – no matter the budget – and stay one step ahead of potential impediments while creating long lasting credibility with clients.
brand experience
Cone Health, Carstar, Charter/Spectrum, Crete, EDPNC, Fayetteville, Lowe's, MetLife, Maaco, Ironman, Hercules, Goodwill, National Gypsum, New Holland, SelecTrucks, Trane, Days of Our Lives, Lifetime, 2U, Writebrain Films
Barbara Munin
SVP Operations
Barbara has spent the last decade honing her craft in data storytelling and system development, empowering agencies to produce more efficient work from happier, more fulfilled teams. With a background in digital media, she tackles operational challenges through the lens of those on the front lines, ensuring solutions address the real pain points of the folks who make the magic happen. A firm believer in operations as a force for positive change, Barbara blends strategic problem-solving, data-driven decision-making, and a people-first mindset in everything she does. When she’s not in a spreadsheet, you can find her with her nose in a book or playing the clarinet in her local concert band.
Deanna Shuford
Director Project Management
The “Marie Kondo of Workflows,” Deanna began her career in National Accounts Sales Marketing before moving agency-side, where she discovered her true calling: taking undefined, fragmented processes and transforming them into organized, high-functioning systems. As the essential oil that keeps the organizational gears turning, Deanna specializes in bringing structural clarity to teams that previously lacked direction. By introducing and mastering work management platforms, she builds the foundations that turn chaos into clockwork. Whether tackling a 1,000-piece jigsaw puzzle or architecting a complex agency PM platform transition, she thrives on bringing definition to the undefined. Deanna’s goal is to provide more than just efficiency; she provides clarity. By engineering systems that allow teams to thrive without the burnout, she ensures her colleagues can trade late-night emails for the things that matter most: family time, freedom, and a well-earned happy hour.
Tami Morris
Human Resources Director
Tami leads the People function at Mythic. With over two decades of HR leadership across advertising, the beverage industry and commercial real estate, she’s spent her career building the kind of HR foundations that can support complex organizational change and unlock employee potential. Whether guiding startups or national organizations, Tami’s approach balances business strategy with a deeply human focus. She has a true passion for streamlining systems into scalable, people-first solutions and creating cultures where high performance and empathy go hand-in-hand.
Ken Baker
Board of Directors
A growth marketing entrepreneur and innovator, Ken’s career has spanned 20 years building agencies from the ground up as well as methodically re-designing organizations to achieve the greatest profit and long-term ROI on behalf of Fortune 1000, top challenger and middle market brands and hyper growth startups. Ken brings to Mythic an ability to build long-lasting relationships with clients and guide integrated agency teams to solve modern marketing challenges through the best use of creative, performance media (his career specialty and passion) and data and analytics. All with a balance of nurturing exceptional client delivery and approachably influencing a culture that retains the best talent behind our client successes.