Who doesn’t love a good story?
Growing up, I was amazed by my dad's natural ability to captivate a room. He effortlessly held audiences in thrall, whether in a packed ballroom or at an intimate table. His witty zingers and colorful anecdotes, delivered in his smooth, entrancing Alabama drawl, kept everyone hanging on his every word.
My father was an athlete, but when it came to telling a story, he was an artist. His stories made people feel closer to him, to his teammates, to his opponents, to football, to a different time.
Inherently, we all have limits on what we can see, do and experience, but stories are not bound by such limitations. We can understand the world from another person’s point of view. Meet new people. Visit unfamiliar places. Explore the past and the future. And, in so doing, feel a connection to one another while gaining a deeper understanding of our own lives.
Strategic storytelling is born from this same DNA but has a specific purpose. It not only engages and connects with the audience, but it also creates a rationale for them to follow, buy into, and ultimately act on, given their newfound knowledge and interest.
At Mythic, we use strategic storytelling to sell ideas and communicate points of view. Our planning model is designed to identify the most meaningful connection between a brand, a particular group of people, and the context in which they intersect. From there, we help our clients make sense of this connection and how to leverage it to build their brand and business through powerful strategic stories.
We believe that creativity is at the heart of effective storytelling, as it allows us to bring insights to life and maximize their emotional impact.
Mythic guiding principles for story development:
Then ask, “How can we make this story even better? How can we continue to elevate it?”
Techniques to strengthen stories:
Strategic storytelling is both art and science, and it takes time and practice. But with persistence and creativity, you can build stories that captivate your audience and persuade them.
In a world where attention spans are limited, we're glad you stuck with it and made it to the end of this article because we certainly think it was worth the read. If you like what you saw and want to know how you can partner with a team that's brimming with creative ideas, reach out to our CMO, Taylor Bryant (email@example.com), and get a conversation with Mythic started today.