For national auto body repair service provider, CARSTAR, thinking about collision repair is just the tip of the iceberg in the brand's new "Titanic" spot from Mythic. CARSTAR tapped Mythic to bring the brand back with an unexpected, bold idea, in its first campaign since before the COVID-19 pandemic began, and the "Titanic" spot is already making waves in the advertising world, capturing the attention of Ad Age, Little Black Book, and Ads of the World.
While the brand continues to garner exceptional customer satisfaction ratings, CARSTAR came to Mythic looking to overcome relatively low awareness and recognition, all while tapping into a wider audience with the integrated campaign, “If There’s a Collision, There’s CARSTAR."
"A collision can be a pretty historic event," David Olsen, EVP Executive Creative Director of Mythic, added. "So knowing CARSTAR wanted an idea that would be memorable combined with the fact that they’re North America’s largest network of collision repair experts, got us thinking about historic collisions that we could recreate in a playful way. The reality is, when there’s a collision, we should all be thinking of CARSTAR — no matter when, no matter where.”
Watch “Titanic” HERE, which is currently airing throughout the U.S. The commercial accompanies a 30-second ad airing throughout Canada titled “Oh Deer,” HERE.
