Design and data: The keys to creating a blog readers can’t ignore

At last! Your brand finally landed on a content strategy and is attracting the right traffic to your blog, but time on site is low and there’s little to no engagement. Now the real challenge begins — keeping visitors engaged. With so much information out there, a visually appealing blog can grab attention, but elements like icons, charts and images can keep readers engaged and encourage them to scroll and explore more content.

You might be thinking, “A blog about blogs? Really? How original!” But the tips that follow can significantly boost your overall engagement, fostering deeper relationships and generating more valuable leads.

Why smart visuals keep readers engaged

• Makes the information more digestible: Remember, people process images 60,000 times faster than text. Lead with visuals, while keeping the content simple and focused on key takeaways.
• It’s memorable: People remember 65% of visual content after three days, compared to just 10% of text.
• Gets to the point: Use of design can help communicate ideas quickly, because who really wants to read 10 paragraphs of copy?
• Highlights your brand: Incorporating design into a blog isn’t only a fun way to attract the reader, but can help reinforce brand recognition.
• More eyes on the prize: Research shows that content with relevant images and design gets 94% more views than text-only content, helping increase engagement and time on site.

Want proof? We put our visual approach to test with our client, Ally, and discovered that blogs featuring data visualization and design had three times longer engagement than those without.

But not all visual designs serve the same purpose. Depending on your content strategy, audience and message, consider these effective formats to consider (plus, visual examples of how we applied these solutions for Ally):

1. Infographics: Great for breaking down complex information into an easy-to-digest format.
   
   
   
2. Charts and Graphs: A well-designed chart can help make complex statistics understandable, plus data without context is just numbers.
   
   
   
3. Videos and Animations: Helps to quickly capture attention and boost engagement.
   
   
   
4. Interactive Content: Whether it’s quizzes, calculators, or clickable maps, interactive content helps generate twice as many conversions.
   
   
5. Custom Illustrations and Icons: A unique brand look builds recognition and makes content feel more personal and polished.
   
   

Data visualization and design elevate content marketing by making information digestible, engaging, and memorable. Whether it’s through infographics, videos, or interactive elements, the right visuals can turn a good content strategy into a great one.

At Mythic, we don’t just build brands; we create experiences. By combining data-driven insights with creative vision, we build and refine your brand, amplify your message, and engage your target audience across every platform.

Ready to boost your content’s impact? Become an unstoppable force for growth. Reach out to newbiz@mythic.us to get started.