The SIAA was established to recognize the advertising excellence of the service industry. This year, more than 500 advertising agencies and 715 institutions participated in the 17th Annual competition, with more than 1,600 entries received. A national panel of judges reviewed entries for execution, creativity, quality, consumer appeal and overall break through advertising content.
Mythic received gold for Integrated Marketing Campaign with MetLife, gold for Direct Mail with Ally Bank, gold for TV Advertising with Cone Health, as well as gold for Integrated Marketing Campaign with Central Piedmont. In addition, Mythic received a bronze honor for Video Series with Economic Development Partnership of North Carolina, and merit accolades for Integrated Marketing Campaign with MetLife.