Harley-Davidson is an iconic American brand with a proud heritage. And people all over love them for it. Unfortunately, more than half of those people are 50 or older. Harley was looking to use their 115th anniversary as the perfect opportunity to reach a new, more diverse audience of younger riders with real-time storytelling broadcast where they consume content the most: social media. During four simultaneous multi-day productions covering more than 7,300 miles and 27 states, our crew rode with different Harley riders from four corners of the country to converge in Milwaukee and tell the Harley story in real-time along the way. Consisting of 21 social videos, 150 still photos, and four short films, the effort resulted in over 4.5 million organic video views and more than a million likes across Instagram, Facebook, Twitter, and YouTube.