Convincing investors that MetLife is far more than an insurance company.

MetLife Investment Management is a global investment manager responsible for over half a trillion dollars in assets. Problem is, most people only think of MetLife for insurance. Our solution was to tackle the issue head-on and change perceptions by having institutional investors candidly express their doubts about MetLife’s credibility. Doubts which MetLife confidently erases with a way of doing things that’s far from typical when it comes to institutional investing.