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Convincing investors that MetLife is far more than an insurance company.

MetLife Investment Management is a global investment manager responsible for over half a trillion dollars in assets. Problem is, most people only think of MetLife for insurance. Our solution was to tackle the issue head-on and change perceptions by having institutional investors candidly express their doubts about MetLife’s credibility. Doubts which MetLife confidently erases with a way of doing things that’s far from typical when it comes to institutional investing.

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Paymentus: It's Pay Day
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Building a next gen payments platform into something Paymentus.

Crosland Southeast: Commonwealth
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Designing a brand identity that’s far from commonplace.

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