We’re thrilled to welcome Kathy to the Mythic team. She’s an industry veteran, natural storyteller and passionate believer in the power of great teams.
We asked her 8 simple questions on where the industry is heading, what she’s bringing to the party, and what she believes makes us different from other agencies out there.
Here’s what she had to say.
Q: In 6 words or fewer, what made you want to join the Mythic team?
A: The culture, agility, and rare independence.
Q: What unique value do you bring to the team?
A: I’m a natural storyteller and driver for making things happen. I hope to bring equal parts motivation and discipline to make sure we are seizing every single day.
Q: What’s changing in advertising right now that clients and agencies need to pay close attention to?
A: Consumer behavior is shifting quickly but subtly as a result of technology, economy and culture. This shapes in real time how brands should support and engage their audiences. Those who pay attention to these details, get ahead.
Q: What should brands keep in mind when looking for agency partners?
A: They need to be shopping for a team. Asking who the humans are they’ll work with every day. What each one brings to the brand’s organization. And how all parties can rise to meet new challenges with a team of superheroes.
Q: What do you think we at Mythic can do that others can’t?
A: Bring a seriously fresh perspective. It’s exciting to see an agency not be so stuck in processes, “the way we have to do things,” or feeling limited by this is how brands “like yours” should do it. We prefer unleashed smarts and creativity.
Q: What’s the best piece of advice you’ve gotten in your career?
A: Years ago when I was a young account person, a client told me “You are my eyes and ears inside the agency. I have to trust that you will represent us internally in a way that helps us grow.” I took that to heart, and it really shaped my career for years.
Q: What has been a highlight of your career so far?
A: Hands down, it was a brand photoshoot we did with Cargill in 2017. We reimagined the entire Nutrena animal feed brand which included shooting on 5 farms at sunrise and sunset. It was the most beautiful, fun and rewarding few days of my career and deeply meaningful to me as a horse owner myself.
Q: What are you most excited about over the next 6 months at Mythic?
A: We’ve been hitting a 45% win rate on new business which is a strong testament to our people’s smarts, chemistry, creativity and shared goal to BE MORE in every way. It’s insanely fun to be part of a growing, hungry agency.