Your brand doesn’t just have a message — it has a feeling waiting to be unleashed. To craft communication and experiences that truly grab people’s attention, a brand story that is deeply felt becomes its most powerful and human advantage. But a great story isn’t just told once — it’s a living thing.
So how do you uncover that feeling and bring it to life again and again to drive real action?
It all starts with a decisive, emotive, strategic foundation.
Before creating a single piece of communication, we must unearth the real, human truth at the heart of the brand story. This is articulated through a clear, distinct and emotive brand positioning — an ownable foundation built to stand out in a crowded category. And this is what leads to an equally clear, distinct and emotionally resonant brand messaging framework.
At Mythic, our strategists do this while sweating every. single. word. We challenge ourselves to avoid generic category language and tired jargon, pushing past boring functional words into a place of unique, human expression. (You could say we have a kryptonite list, including words like “solutions,” “seamless” and “empower.”) Because the true magic lies in articulating functional benefits with an emotional core unlike any other.
This foundation is what inspires magnetic storytelling.
A decisive, emotive foundation is critical, as what goes in is what you can expect to get out. Our creative team translates this strategy into a compelling story. We know your audience, what makes them laugh, what keeps them up at night, what content they consume at work and after hours… and what will resonate with their human need for connection.
Our big ideas generate conversation and instill community across channels, meeting people where they are with emotive, authentic stories. This is how we create external messaging that stops the audience in their tracks, takes hold and lingers long after the moment is over.
A great story is nothing without great results.
At Mythic, we don’t just build brand campaigns — we build systems that fuel an upward cycle of growth. Connecting technology, data and media creates a scalable system that doesn’t just track sales and engagement — it learns.
Every view and every conversation adds a new chapter to the brand’s story. Measuring the emotional response of our creative is essential to maintaining the desired feeling across campaigns. This testing gives us insights to refine in real time, ensuring each message resonates with the target audience and drives real business impact.
We’re not just telling an emotive story — we’re making it a success story.