Cotton Incorporated

Weaving a new story about the benefits of cotton

With synthetics driving industry conversation about textile innovation and sustainability, it was time to remind manufacturers of the power and possibility of the original natural fiber: cotton. Cotton Incorporated wanted a campaign to highlight the performance, versatility and circularity of nature’s most eco-conscious choice. Our answer? Cotton Can. Mythic developed a variety of executions that speak to cotton’s amazing potential while driving to digital resource CottonWorks.com, where users can deep dive into free, industry-leading insights and trend reporting. Whatever your style, we think Cotton Can fits the brand like a great pair of jeans.

  • Strategy
  • Creative
Cotton campaign graphic with product and text
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Cotton field close-up with cotton bolls

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