Making cannabis look as good as it makes you feel.

In the rapidly growing and evolving CBD category, Mythic was tasked with launching an entirely new brand consisting of 12-plus products. Embracing that not all hemp oil is equal and not all CBD is the same, we developed a name with roots in the category that lent itself to a distinctive brand narrative and premium identity in order to create differentiation. From there, a brand architecture and unique packaging system was designed to accommodate multiple products and have the flexibility to expand into new line extensions.