In the rapidly growing and evolving CBD category, Mythic was tasked with launching an entirely new brand consisting of 12-plus products. Embracing that not all hemp oil is equal and not all CBD is the same, we developed a name with roots in the category that lent itself to a distinctive brand narrative and premium identity in order to create differentiation. From there, a brand architecture and unique packaging system was designed to accommodate multiple products and have the flexibility to expand into new line extensions.
Helping people understand the true value of having an ally.
Celebrating the glorious nature of soil to launch a new brand in lawn & garden.