From mountains to waves, it’s all under the sun in NC.

The Economic Development Partnership of North Carolina aspires to advance the state’s business interests and move its economic well-being forward. But a chief concern was that awareness and consideration of North Carolina was lagging competitor states. EDPNC challenged us to create a new brand identity to ensure EDPNC's image, values and mission are presented in a more compelling, fresh and cohesive manner. In creating a new mark, Mythic captured the natural appeal of North Carolina’s mountains and oceans as well as the open-ended optimism and energy that define its culture.