We work here. We live here. We thrive here. And the way we look at NC, whether you’re a business or individual looking to advance, it’s almost unfair to the other 49 states. In developing a brand campaign for the Economic Development Partnership of North Carolina, Mythic saw the potential to create an inclusive and compelling story, positioning the state as the place where open and diverse minds connect and thrive. From open minds to open spaces to open opportunities, you’ll find them ALL IN NORTH CAROLINA.