Sometimes a classic brand and tagline need a fresh coat of paint. And that’s exactly what Maaco, North America’s #1 paint and auto body shop, was looking for. So we took Maaco’s most valuable brand asset — their iconic “Uh-Oh, Better Get Maaco” tagline — and turned it upside down with a campaign featuring an original song and positive spin on everyday “Uh-Oh” moments. “The Upside of Uh-Ohs” is a daily reminder that thanks to Maaco, people can keep living on the upside no matter what life throws at them and their vehicles.
Convincing investors that MetLife is far more than an insurance company.