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Turning "uh-ohs" into "oh yeahs" for car owners everywhere.

Sometimes a classic brand and tagline need a fresh coat of paint. And that’s exactly what Maaco, North America’s #1 paint and auto body shop, was looking for. So we took Maaco’s most valuable brand asset — their iconic “Uh-Oh, Better Get Maaco” tagline — and turned it upside down with a campaign featuring original songs with a positive spin on everyday “Uh-Oh” moments. “The Upside of Uh-Ohs” is a daily reminder that thanks to Maaco, people can keep living on the upside no matter what life throws at them and their vehicles.

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MetLife: Upwise
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