Maaco

Turning “uh-ohs” into “oh yeahs” for car owners everywhere.

Sometimes a classic brand and tagline need a fresh coat of paint. And that’s exactly what Maaco, North America’s #1 paint and auto body shop, was looking for. So we took Maaco’s most valuable brand asset — their iconic “Uh-Oh, Better Get Maaco” tagline — and turned it upside down with a campaign featuring original songs with a positive spin on everyday “Uh-Oh” moments. “The Upside of Uh-Ohs” is a daily reminder that thanks to Maaco, people can keep living on the upside no matter what life throws at them and their vehicles.

  • Strategy
  • Creative
  • Social
Maaco launch grid image with vehicles
Animated Maaco GIF variation with car motion
Animated Maaco GIF showing motion and car imagery
Animated Maaco GIF of car motion and branding
Animated Maaco GIF showing car motion sequence
Maaco campaign section image with people
Maaco section image showing shop and vehicles
Maaco section image showing vehicles and staff
Animated Maaco GIF showing motion and logo

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