UnitedHealthcare
Going long to cut through the noise in a crowded insurance space.
When UnitedHealthcare’s AARP Medicare Supplement Insurance entered a sea of sameness (made even more challenging by a tight regulatory environment), we were tasked to break through the clutter. After tapping into the audience mindset, we leveraged “Go long” — a highly targeted, integrated campaign and refreshed website that acknowledges our consumer where they are: living fully, being present, and planning for a long future ahead.
- Strategy
- Creative
