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Harvest Organics

Celebrating the glorious nature of soil to launch a new brand in lawn & garden.

Harvest Organics, a new player in the organic soil and mulch category, had little brand recognition, limited distribution, and was up against established names like Scotts Miracle-Gro. To drive brand awareness, Mythic appealed to the target’s environmental mindset by touting Harvest’s superior sustainability and reminding them that leading an organic lifestyle starts from the ground up. We connected it all with the tagline: “Don’t just garden, Harvest.” The campaign was effective in expanding Lowe’s distribution from a pilot 150 stores to nearly 1,000 in year one.

words made out of food waste and soil sitting on a wooden background
billboard showing an ad for harvest organics with a boy smiling that has soil on his face
A bag of harvest organics raised bed mix next to a pair of hands holding potatos that have just been pulled from the soil
A closeup photo of a small garden shovel filled with soil
A kitchen knife and food waste sitting on a wooden background
Social media mockups showing benefits of using garden scraps to grow flowers and diy herb garden
poster on grocery store window advertising the benefits of Harvest Organics
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