Meineke

Tapping Into the WWE Universe to Power Up Car Care

Meineke and Mythic stepped into the ring to deliver a sweepstakes that traded on the cultural relevance and brand clout of the WWE. The knockout prize was an all-expenses-paid trip to Wrestlemania in Las Vegas. But the real win was helping a new audience see Meineke as champions too.

  • Strategy
  • Creative
  • Social

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