Meineke
Tapping Into the WWE Universe to Power Up Car Care
Meineke and Mythic stepped into the ring to deliver a sweepstakes that traded on the cultural relevance and brand clout of the WWE. The knockout prize was an all-expenses-paid trip to Wrestlemania in Las Vegas. But the real win was helping a new audience see Meineke as champions too.
- Strategy
- Creative
- Social
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