Take 5 was a new oil change chain entering a cluttered, distrustful and offer driven category. Our strategy was to leverage Take 5’s core differentiator, speed, to generate excitement about the brand. By making routine drudgery fast and fun, Take 5 Oil Change exceeded all goals in new markets across the U.S. Plus, we discovered a budding star in super speedy Dallas Cowboys receiver Cole Beasley.
The thrill of adventure. The thrill of the challenge. The thrill of competition. The thrill is nocking. Let it in.
Taking care of your car shouldn’t take over your life.