Radically redefining the need for speed.

Take 5 was a new oil change chain entering a cluttered, distrustful and offer driven category. Our strategy was to leverage Take 5’s core differentiator, speed, to generate excitement about the brand. By making routine drudgery fast and fun, Take 5 Oil Change exceeded all goals in new markets across the U.S. Plus, we discovered a budding star in super speedy Dallas Cowboys receiver Cole Beasley.