Wilmington & Beaches
One destination. Four distinct ways to experience it.
East Coast Goliaths like Myrtle Beach dominate the beach vacation conversation with massive marketing budgets. To level the playing field, Wilmington and Island Beaches tapped Mythic for a bold new strategy designed to make waves. Our task: shine a light on a coastal hidden gem comprised of four distinct locations that ladder to one incredible destination. Today, travelers are staying longer and coming from farther away … a testament to our hybrid marketing plan’s ability to popularize the destination as a whole and promote the downtown riverfront and each beach’s unique personality beyond their sandy shores.
- Strategy
- Creative
- Social
