Mythic is thrilled that the Charlotte Ballet "Unveiled. Unbelievable." campaign for the 2022/2023 season, developed in collaboration with photographer Todd Rosenberg and former Charlotte Ballet Artistic Director Hope Muir, has been recognized by both Graphis and PRINT.
The “Unveiled. Unbelievable.” campaign won gold for poster design within the dance category at the international Graphis Poster Awards. Each year, “platinum and gold members receive full-page exposure” in the Graphis hardcover Annuals, according to their website, and we are honored to be among those featured.
Additionally, the campaign earned second place in PRINT’s photography category which included editorial, product, documentary and fine art still work photography entries. Judges within this category — including Los Angeles-based commercial and editorial photographer, Moses Berkson, and award-winning portrait photographer and documentary filmmaker, John Madere — reviewed and scored entries based on originality, innovation, longevity and craft. Congratulations to “Unveiled. Unbelievable.” campaign photographer Todd Rosenberg for capturing such amazing images.
Charlotte Ballet is known for its high caliber performances and versatile repertoire, ranging from classical ballets like The Nutcracker, to bold, contemporary works. After a pandemic-induced absence from the stage, Charlotte Ballet challenged the team to announce that they were back and better than ever for their 2022/2023 season.
And, so, the “Unveiled. Unbelievable.” campaign was born, capturing and dramatizing the art of the reveal by cloaking the dancers who bring these stories to life in fabric and having them unveil what's coming to the stage. Glimpses of their bodies and the movement beyond help convey the newness to come, highlight the company’s return to a full season of work, and create a series of visually striking out-of-home posters and digital ads to arrest local audiences’ attention. The campaign’s dramatic unveiling approach also served as a symbolic metaphor for both the never-before-seen works the audience could look forward to and the inaugural season of internationally acclaimed Alejandro Cerrudo as Artistic Director.
Photographer: Todd Rosenberg
Chief Creative Officer: Lee James
Executive Creative Director: David Olsen
Associate Creative Director: Alexandra Frazier
Designer: Alex-Marie Ablan
Account Manager: Emilie Boone
Account Executive: Riley McLeod
Project Manager: Deanna Shuford