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Crosland Southeast

Designing a brand identity that’s far from commonplace.

Commonwealth is a soon to be realized mixed-use redevelopment in the eclectic neighborhood of Plaza Midwood in Charlotte. To create the mark, our design team drew inspiration from the property’s namesake, choosing a squirrel (common to the area) and a crown (for the Queen City) to epitomize the mix of individuality, artistic spirit, upscale establishments, and urban grit found in the neighborhood.

Commonwealth logo example
Commonwealth logo example
Hard hats with the Commonwealth logo
People with hard hats and shovels at a groundbreaking for Commonwealth
Brick with the Commonwealth logo
Fence wrap
Grid of squirrel logos

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MetLife: Institutional. But Far from Typical
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Convincing investors that MetLife is far more than an insurance company.

Charlotte Metro Credit Union: More For You
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Doing more for you, so you can do more for you.

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