6201 Fairview Rd, Suite 200
Charlotte, NC 28210
Mythic’s creative strategy and execution for Ally Bank was named among best-in-class financial brands for consumer retail work at the 25th Anniversary of the Financial Communications Society Portfolio Awards Gala, taking home Silver in Integrated Marketing.
The cross-sell campaign included highly targeted email strategy and a high-dimensional direct mailer package. The goal was to encourage current Ally Invest customers to convert to Ally Bank's Online Savings Account. The result is one of the most successful cross-sell campaigns for the brand, culminating in a whopping $19MM increase in user bank balances.