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The quiet power of color

We live in a world awash in color, from the vibrant hues of city lights to the subtle undertones of a morning coffee mug. But what if these seemingly innocuous palette choices are more than just aesthetic flourishes?

  • Strategy
  • Creative
  • Media

Cotton Can: Mythic’s AI-Driven Revival of a Timeless Fiber

With synthetic fabrics and athleisure on the rise, cotton’s relevance has waned. Though celebrated for its sustainability, quality, and comfort, its performance, circularity, and style are often underestimated.

  • Strategy
  • Creative
  • CRM

Inside the Inbox: The anatomy of a high-performing email

In today’s digital world, the inbox is a battleground for attention. Between work updates, promotional blasts, and social notifications, it’s easy for your brand’s carefully crafted email to get buried.

  • Strategy
  • Social

Why industry experts are becoming B2B’s most trusted influencers

When we think of influencers, we often picture a trendy twenty-something promoting the latest skin care products or fashion trends.

  • Strategy
  • Social

Organic, boosted, paid: What social strategy is right for your brand?

With a variety of options like organic, boosted, promoted and paid strategies, creating an effective social media plan to support brand growth can feel overwhelming.

  • Strategy
  • CRM

Clean up, scale up: A strategic approach to data-driven performance marketing

In part 1 of our data spring cleaning series, we laid out the risks of dirty data for performance marketing. In part 2, we explored its downstream effects.