- Strategy
- Media
How to Ensure Authenticity in Your Media Planning Process
Inauthentic. It’s a single word that captures a wide range of emotions. The feeling of being misrepresented, stereotyped and put in a box.
Resources
Growth Fuel.
- Strategy
- Social
Facebook Fans vs. Followers: Which Should You Be Tracking?
Recently, while on a call to review a monthly social media analytics report, a client asked us a question we did not know the answer to: When it comes to Facebook fans and followers, what is the difference?
- Strategy
- Creative
The Fate of the Next Big Idea: An Agency Perspective
Pitching bold ideas in any field is nerve-wracking. Imagine the brave soul at NPR who thought to themselves, You know what?
- Strategy
- Social
Should Your Brand Jump on a Social Trend?
Social media trends come and go. One day, every post on your feed will have “Little Miss” in it, and the next, it’s filled with Titanic submarine memes or Barbie-fied products.
- Strategy
The Cost of an Aimless Employer Brand
When you think about the target audiences for your brand or company, who comes to mind?
- Strategy
- Social
A Strategist’s Social Listening Shortlist (Part II)
In part one, we discussed why social listening is a crucial part of a brand’s social media strategy, how to build a social listening query, and how to draw insights from your search.