- Strategy
- Creative
A creative’s journey into Midjourney
By the late 19th Century, the Monets, Seurats and van Gohs of the world were likely left shaking in their boots. And if they weren’t, the artists who came after them surely were.
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Growth Fuel.
- Strategy
- Social
Building an Impactful Community Management Strategy
Social media is more than a place for people to connect with friends and family — it’s a gathering place for online communities, many of whom are seeking authenticity from the brands they love and follow.
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- Strategy
- Creative
The Rewards (and Challenges) of Working with Challenger Brands
One of the most rewarding experiences in the agency business is helping true challenger brands successfully punch above their weight to overcome the hurdles that make life as a challenger both daunting and exhilarating.
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- Strategy
- Media
How to Ensure Authenticity in Your Media Planning Process
Inauthentic. It’s a single word that captures a wide range of emotions. The feeling of being misrepresented, stereotyped and put in a box.
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- Strategy
- Social
Facebook Fans vs. Followers: Which Should You Be Tracking?
Recently, while on a call to review a monthly social media analytics report, a client asked us a question we did not know the answer to: When it comes to Facebook fans and followers, what is the difference?
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- Strategy
- Creative
The Fate of the Next Big Idea: An Agency Perspective
Pitching bold ideas in any field is nerve-wracking. Imagine the brave soul at NPR who thought to themselves, You know what?
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