Social media is more than a place for people to connect with friends and family — it’s a gathering place for online communities, many of whom are seeking authenticity from the brands they love and follow.
One of the most rewarding experiences in the agency business is helping true challenger brands successfully punch above their weight to overcome the hurdles that make life as a challenger both daunting and exhilarating.
Inauthentic. It’s a single word that captures a wide range of emotions. The feeling of being misrepresented, stereotyped and put in a box.
Recently, while on a call to review a monthly social media analytics report, a client asked us a question we did not know the answer to: When it comes to Facebook fans and followers, what is the difference?
Pitching bold ideas in any field is nerve-wracking. Imagine the brave soul at NPR who thought to themselves, You know what?
Social media trends come and go. One day, every post on your feed will have “Little Miss” in it, and the next, it’s filled with Titanic submarine memes or Barbie-fied products.