Brand & Performance Marketing Insights & Resources

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Strategy
Social

Organic, boosted, paid: What social strategy is right for your brand?

With a variety of options like organic, boosted, promoted and paid strategies, creating an effective social media plan to support brand growth can feel overwhelming.

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Strategy
CRM

Clean up, scale up: A strategic approach to data-driven performance marketing

In part 1 of our data spring cleaning series, we laid out the risks of dirty data for performance marketing. In part 2, we explored its downstream effects.

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Strategy
CRM

Mastering email resends: How to boost engagement without annoying your audience

“Did they miss it … or just ignore it?” That’s the existential question every email marketer asks after hitting send.

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Strategy

Elevate your advertising strategy and unlock audience insights with interactive content.

Ready to cut through the noise and truly connect with your audience? That’s where interactive content comes in.

Strategy
Creative
Media

How Cone Health is building trust in health care advertising with real providers

“I’m not a doctor, but I play one on TV.” Those words were first brought to life in the 80s by two soap opera actors, who played doctors on TV, and were cast in commercials for Vicks Formula 44 cough syrup.

Strategy
Social

Social media in 2025: Leveraging each platform for maximum impact

Welcome to the Wild West of the digital era. In many ways, navigating today’s ever-evolving social media landscape is similar to playing the video game Oregon Trail.