We’ve all been there. Trying to develop a strategic path forward with a client who has multiple stakeholders involved in the project.
By the late 19th Century, the Monets, Seurats and van Gohs of the world were likely left shaking in their boots. And if they weren’t, the artists who came after them surely were.
Social media is more than a place for people to connect with friends and family — it’s a gathering place for online communities, many of whom are seeking authenticity from the brands they love and follow.
One of the most rewarding experiences in the agency business is helping true challenger brands successfully punch above their weight to overcome the hurdles that make life as a challenger both daunting and exhilarating.
Inauthentic. It’s a single word that captures a wide range of emotions. The feeling of being misrepresented, stereotyped and put in a box.
Recently, while on a call to review a monthly social media analytics report, a client asked us a question we did not know the answer to: When it comes to Facebook fans and followers, what is the difference?