- Strategy
- Social
Why industry experts are becoming B2B’s most trusted influencers
When we think of influencers, we often picture a trendy twenty-something promoting the latest skin care products or fashion trends.
Resources
Growth Fuel.
- Strategy
- Social
Organic, boosted, paid: What social strategy is right for your brand?
With a variety of options like organic, boosted, promoted and paid strategies, creating an effective social media plan to support brand growth can feel overwhelming.
- Strategy
- CRM
Clean up, scale up: A strategic approach to data-driven performance marketing
In part 1 of our data spring cleaning series, we laid out the risks of dirty data for performance marketing. In part 2, we explored its downstream effects.
- Strategy
- CRM
Mastering email resends: How to boost engagement without annoying your audience
“Did they miss it … or just ignore it?” That’s the existential question every email marketer asks after hitting send.
- Strategy
Elevate your advertising strategy and unlock audience insights with interactive content.
Ready to cut through the noise and truly connect with your audience? That’s where interactive content comes in.
- Strategy
- Creative
- Media
How Cone Health is building trust in health care advertising with real providers
“I’m not a doctor, but I play one on TV.” Those words were first brought to life in the 80s by two soap opera actors, who played doctors on TV, and were cast in commercials for Vicks Formula 44 cough syrup.