Brand & Performance Marketing Insights & Resources

Strategy
Social

Facebook Fans vs. Followers: Which Should You Be Tracking?

Recently, while on a call to review a monthly social media analytics report, a client asked us a question we did not know the answer to: When it comes to Facebook fans and followers, what is the difference?

Strategy
Creative

The Fate of the Next Big Idea: An Agency Perspective

Pitching bold ideas in any field is nerve-wracking. Imagine the brave soul at NPR who thought to themselves, You know what?

Social media trend article banner graphic

Strategy
Social

Should Your Brand Jump on a Social Trend?

Social media trends come and go. One day, every post on your feed will have “Little Miss” in it, and the next, it’s filled with Titanic submarine memes or Barbie-fied products.

Strategy

The Cost of an Aimless Employer Brand

When you think about the target audiences for your brand or company, who comes to mind?

Strategy
Social

A Strategist’s Social Listening Shortlist (Part II)

In part one, we discussed why social listening is a crucial part of a brand’s social media strategy, how to build a social listening query, and how to draw insights from your search.

Strategy
CRM

So, You Bought a CRM System. Now Bring on Marketing Automation. (Part II)

In part one, we discussed the foundation for effectively reaching your organization’s goals — a good sales process that integrates with your technology.