Brand & Performance Marketing Insights & Resources

Strategy

Is your brand tracker a report card or a playbook?

Effective marketing works on two fronts: capturing today’s demand and influencing tomorrow’s. While performance marketing relentlessly optimizes for the 5% of buyers in-market now, the real, sustainable profit lies in building a powerful brand with the other 95%. The problem?

Social post graphic about building emotion

Strategy

Emotion in, impact out: The full-circle approach to brand messaging

Your brand doesn’t just have a message — it has a feeling waiting to be unleashed. To craft communication and experiences that truly grab people’s attention, a brand story that is deeply felt becomes its most powerful and human advantage. But a great story isn’t just told once — it’s a living thing.

Multifaceted measurement approach infographic

Creative

The surprising power of creative constraints

Feeling Boxed In? Good. You might think your creative team loves to hear things like, “The sky’s the limit!” or “Don’t worry about the budget.” But ironically, such openness can dilute creative opportunities by failing to provide clear boundaries.

Measurement approach infographic graphic

Media

Mythic’s multifaceted measurement approach

Human health and your brand’s marketing efforts have something in common: they can’t be quantified by a single number.

Social

Shining a light on “Dark Social”: The conversations driving purchase decisions from the shadows

In digital marketing, social media refers to the public posts, tags, comments and livestreams that are inherently seen, measured and tracked.

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Media

Make measurement your growth driver

Is your marketing measurement framework accelerating growth, or is it just keeping score of metrics that don’t matter to your bottom line?