- Social
Shining a light on “Dark Social”: The conversations driving purchase decisions from the shadows
In digital marketing, social media refers to the public posts, tags, comments and livestreams that are inherently seen, measured and tracked.
Resources
Growth Fuel.
- Media
Make measurement your growth driver
Is your marketing measurement framework accelerating growth, or is it just keeping score of metrics that don’t matter to your bottom line?
- CRM
The art & science of email cadence
“Another email? Really?” That familiar sigh of email fatigue resonates with everyone. Email cadence is more than just a sending schedule for marketers; it’s about ensuring your brand’s presence in the inbox is anticipated and valued, not ignored.
- Strategy
- Creative
- Media
Pioneering the bioeconomy in the Research Triangle Region
Food security. Public health. Energy independence. Environmental changes.
- Strategy
- Creative
The quiet power of color
We live in a world awash in color, from the vibrant hues of city lights to the subtle undertones of a morning coffee mug. But what if these seemingly innocuous palette choices are more than just aesthetic flourishes?
- Strategy
- Creative
- Media
Cotton Can: Mythic’s AI-driven revival of a timeless fiber
With synthetic fabrics and athleisure on the rise, cotton’s relevance has waned. Though celebrated for its sustainability, quality, and comfort, its performance, circularity, and style are often underestimated.