- Strategy
- CRM
How dirty data undermines email marketing campaigns
In the first installment of our data spring cleaning series, we explored the concept of dirty data and the red flags that indicate it might be time to do some cleanup.
Resources
Growth Fuel.
- Strategy
- Creative
- Media
EDPNC’s music-driven campaign showcases North Carolina’s strong business climate
On the six-month anniversary of Hurricane Helene’s landfall, the Economic Development Partnership of North Carolina (EDPNC) released a new marketing video
- Strategy
- Creative
- Social
The power of UGC: Turning customers into brand advocates
User-generated content (UGC) is all about tapping into the passion of real people who love what they love, loudly and proudly — not just filling content calendars.
- Strategy
- Creative
- Media
Reaching the right audience: The power of OTT engagement
There’s no doubt that today’s media landscape is full of noise. There are endless channels and streaming platforms to choose from, and each is competing for a sliver of the audience’s attention.
- Strategy
- CRM
From chaos to clarity: Tackling dirty data head-on
If you didn’t get an opportunity to hit the “reset” button at the beginning of the year, why not start while spring cleaning is in full swing?
- Strategy
Overcoming a trust recession: key strategies for brands rebuilding consumer confidence and loyalty
Trust is the foundation on which brand loyalty and affinity are built.