Brand & Performance Marketing Insights & Resources

Strategy

Family Ties: Brands, tiers, and avoiding cannibalism

Multiple brands within the same brand family, often exhibiting a tiered approach, offer companies the ability to capture a wider range of customers by catering to a variety of unique consumer needs, preferences and budgets.

Strategy
Creative
Media
Social

Scoring big after the game: How to maximize the impact of your Super Bowl ad

The Super Bowl isn’t just the biggest game in football — it’s the most anticipated advertising event of the year.

Strategy

Getting your brand house in order

“This doesn’t align with the parent company’s promise.” “That sounds too much like our brand — stay in your lane.”

Strategy
Creative
Media
Social
CRM

The value of an agency partner with brand and demand-gen expertise

Picture this: Your brand just got a major glow-up and it is ready to shine for the whole world to see.

Mythic header image with red and white branding

Strategy

2025 trends for automotive, financial service, healthcare and tourism brands

‘Tis the season to start thinking about consumer trends for the year ahead. At Mythic, our team has been hard at work gathering research across many of our client categories so we can be ahead of the game.

Design Battle hero image with creative visuals

Strategy
Creative

Design Battle: Traditional vs. Social Media

“The first rule of Fight Club is: you do not talk about Fight Club. The second rule of Fight Club is: you DO NOT talk about Fight Club,” Brad Pitt’s character Tyler Durden proclaims in the 1999 film, Fight Club.