Multiple brands within the same brand family, often exhibiting a tiered approach, offer companies the ability to capture a wider range of customers by catering to a variety of unique consumer needs, preferences and budgets.
The Super Bowl isn’t just the biggest game in football — it’s the most anticipated advertising event of the year.
“This doesn’t align with the parent company’s promise.” “That sounds too much like our brand — stay in your lane.”
Picture this: Your brand just got a major glow-up and it is ready to shine for the whole world to see.
‘Tis the season to start thinking about consumer trends for the year ahead. At Mythic, our team has been hard at work gathering research across many of our client categories so we can be ahead of the game.
“The first rule of Fight Club is: you do not talk about Fight Club. The second rule of Fight Club is: you DO NOT talk about Fight Club,” Brad Pitt’s character Tyler Durden proclaims in the 1999 film, Fight Club.