Meineke was in need of a new strategy for growth. The brand is in a category — aftermarket auto repair — riddled with consumer doubt, mistrust, and negative associations. We introduced the “On With Life” campaign to reposition Meineke as the car care provider who lives for cars, so people can focus on what they live for. By using a more emotional appeal, we began the process of rebuilding trust – the first step in building a relationship that leads to loyalty and business growth.
Radically redefining the need for speed.
MetLife enters the auto insurance market by rewarding the good drivers out there.