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MetLife

See how good your money can feel.

Metlife approached Mythic to create the campaign to launch Upwise, a new financial wellness app that helps people make progress that feels good. But with 90+ financial management apps available already and MetLife not known for personal money management, how do you introduce an entirely new brand in the space? We started by focusing on emotions first and dollars second, bringing Upwise to life with an encouraging voice, colorful graphics and uplifting emoticons to help people feel good about their finances and the decisions they make.

Image showing phone screens with Upwise app
Upwise out of home billboard
Upwise out of home billboard
Upwise ads on elevator
Upwise ads on staircase

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